BALIGO'S CALEG ON THE ROAD OF INDONESIA

Year 2009 was a year of Indonesian democratic party of the General Election. This is the second time in Indonesia hold elections Caleg direct election system or the President after previously conducted in 2004 which brought Susilo Bambang Yudhoyono (SBY) becomes the number one man in this country.


But there is a difference in this election. In addition to the number of local and national parties could say extraordinary, along with advances in technology seem not wasted by the potential of our representatives to conduct the campaign. One is to use digital banners. Maybe it's not strange if we saw the campaign on television, radio or internet or through clothing (shirts, hats, vests, jackets), stickers, pamphlets, posters, brochures, calendars, flags and banners of cloth.


Now the media increased again with the rise of digital banner creation (familiar called baligho). It is making in this way has been known since the 2000s years ago Itupun for business promotional purposes, but along with the times, it becomes affordable digital banners. The distributors are also now pursuing target customers of the participating in the election, the remaining regular customers.


No doubt that the making the banners this way is much better and has a long lifetime compared traditional banner. In this way the candidate can also memampang logo / image of their party's image even with a very good printed on plain paper as the photo printer. Because basically Ploter output device (printer) large computer that also way easier to design and editing.


With the unique way the candidates are also designed balighonya with various writings, drawings and other unique art creations. Suppose pressed working relationship with the public figure / artist / lainnnya officials who are considered to have a plus in the eyes of society, put a picture hero / superhero and so forth.


Can not be denied that the principle of these digital services more desirable. Not just now, even before the candidates also use the Regional Head of this service for the elections campaign.


However, where there is a positive side, of course there is the downside. Not only for the use of this digital print. But the way this campaign, which uses banners, baligho, flags and all kinds of paraphernalia posted on the street or public place votes Part of the community as one of the destroyer aspect of environmental beauty.


How not, installation of this campaign device easily can be seen clinging to the walls of our house or other building walls, in trees, electricity poles / telephone, in angkot or other vehicles, stalls and other public places. Not a bit of a campaign tool is also a calendar and stickers that go into places like the University study, high school, junior high, elementary schools and even kindergartens. Of course this can affect the psychological factors, especially children kindergarten-high school level who have not understood anything. The danger on the road, lots of banners / baligho that covers traffic signs include red lights. The vehicle driver who had been focused on the road, of course, curious to see the banner / baligho it. If their concentration shattered by seeing banners / baligho earlier, the crash course be consequences. In the rainy season like this, not rarely also banners / baligho who fell into the road due to collapse that brought havoc to road users. If it had happened, what might be the responsibility of the owner of the baligho? While on the other hand there are parties that diuntunkan digital printing service providers.


The point is, how destructive campaign vibrant city or public places, even schools and endangering road users is the wrong way and should be replaced with an alternative that is more positive. The better candidates directly prove his devotion to the community not just promises. For example by doing service projects with residents to clean areas to prevent flooding and disease outbreaks. Help provide welfare for example provides cheap and even free groceries to the poor. And there are many other more positive ways far more useful and lasting in people's hearts and draw sympathy. From the spending money just to create a destructive device beauty campaign and endangering road users.


So this short article, the author not mention the candidate bermasuk. Just share and raised the public opinion. Please constructive response to the perfection of this writing.



By: Ricky Firmansyah